Marstons Pedigree (500ml Bottle)
Marston’s is raising the abv of its Pedigree bottled ale to 5% and giving it a new red label.The Burton-Upon-Trent brewer has "changed the process, not the recipe" of its 50cl bottle in order to better reflect the taste and aroma of the cask ale version, according to brewing director Richard Westwood.The new red label design will also be rolled out to cans and cask hand pulls, but they will both remain at 4.5%abv.Westwood told OLN: "We didn’t want to produce a new beer. We used the same raw materials and tweaked the process to produce a beer that retains all of Pedigree’s characteristics."It’s a better match to the cask version."The new bottles will start appearing on shelves over the next couple of weeks. Marston’s have pledged to absorb costs so there will be no price rises stemming from the launch and new look.
In England, many breweries have a number of bitters in their range. The style that has come to be known as Premium or Special Bitter generally includes the stronger ( 4.6%-6.0%) examples. These are mostly served in the traditional way from the cask, but some are also found in bottle form where the extra malt allows them to stand up better than the more delicate ordinary Bitter. In the US, the designation ESB is common for this style, owing to the influence of Fuller’s ESB, the London brew that was among the first to be exported to the States. In the US, some ESBs are made with American hops and a clean yeast, but the alcohol range is the same, as is the range of bitterness, usually between 25 and 35 but occasionally creeping higher.